Tim Lapetino is a writer and award-winning creative director/graphic designer. His design and branding work has been published in more than a dozen books and magazines, and for nearly 20 years he has helped organizations and companies tell compelling stories through design and writing.
He is the author of the design history book, Art of Atari, and Editor of Undisputed Street Fighter, a retrospective on the popular video game franchise. He also co-authored the design inspiration book Damn Good: Top Designers Discuss Their All-Time Favorite Projects. He has written for HOW, Geek Monthly, RETRO, and other publications, and is dedicated to writing and working at the intersection of design and pop culture. He resides in Chicago with his wife and two kids.